WHITE PAPER - Consumers' perspective & experience the world
With an abundance of options & new ones cropping up more frequently than ever before, consumers today are spoilt for choice. However, their attention span is declining and the budget allocation for snacks is limited.
Therefore, understanding consumer preferences & the rationale behind them becomes indispensable for the producers & marketers.
Therefore, understanding consumer preferences & the rationale behind them becomes indispensable for the producers & marketers.
WHAT YOU'LL FIND IN THIS WHITE PAPER
1. The rise of proteins
2. Microbiome & the health factor
3. Snacks as comfort food
4. Keeping it light & funny
5. Snacks with an impact
6. Treat yourself : premiumization & celebrations & gifts
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